Ernst & Young (E&Y) is re-launching its legal arm in a bid to push its 2,000-strong global practice into competition with leading international law firms.
In a six-page internal document seen by Legal Week, the Big Five accountancy firm pledges to ‘turn Ernst & Young into a brand for law’. The firm aims to relaunch its global brand using a combination of increased investment in marketing and a two-tier worldwide re-branding that will aim to sell law as an integrated part of E&Y’s professional services.
