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In this time of technological, media and e-commerce frenzy it seems that now, more than ever, businesses must become fully conversant with the suite of IP rights available to them. The protection of technology or the maintenance of a brand will often give businesses a highly significant edge over their competitors, and may determine the winners and losers in any particular market. With this continuing expansion in the importance of IP in mind, the courts and legislatures have been pressed to provide for the ever increasing demand for IP rights, while having to balance this against the needs of a free market and freedom of expression. We examine three recent cases in which the English courts have had to consider novel aspects of the scope of IP rights.

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