It takes more to keep clients satisfied than simply providing outstanding quality services.
In today’s competitive legal marketplace the close, personal relationships that fee earners form with clients, prospective clients and other contacts are key.
Equally important is the immediate access fee
earners must have to client intelligence – a law firm’s internal knowledge base about people, companies, relationships, experience and expertise.
Client intelligence represents proprietary relationship knowledge that other firms do not have access to, which can be used to uncover new client needs, to differentiate a firm from the competition, to attract new business opportunities and to enhance client service and loyalty. Through these relationships, fee earners get to know their clients’ businesses, understand their needs and identify new revenue-
generating opportunities.
