The key to successful schmoozing
Marketing is what helps a firm gain clients. Kevin Walker goes through the dos and don'ts of a successful marketing campaign
Read any article written by a client that addresses the subject of why they appoint their legal advisers and one thing is always clear. Clients buy individuals. People buy people.Therefore marketing has one ultimate aim. Marketing exists to facilitate those situations where clients and potential clients come face-to-face with professionals and are able to make an informed choice as to the suitability of these individuals as advisers to their organisations.There are three types of marketing activities. We call these corporate marketing, capability marketing and contact marketing.
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