Field Fisher Waterhouse (FFW) advised Appliancezone on the setting up of its business-to-business online market for the home appliance industry, which included first-round funding. FFW also advised on the strategic acquisition of the Aria software used for the service and arrangements with Appliancezone’s systems integrators Andersen Consulting (AC).
The deal was backed by venture capitalist firm Nesbic, advised by KLegal corporate partner Philip Robers and Henk Vreeman of Steins Bisschop Meijburg, KLegal’s Dutch arm. Peter Johnson of Garretts led the team advising AC. The FFW team was headed by IT and e-commerce partner Paul Barton.
