Reaping net benefits
When two firms merge, setting up the website may be the last thing on anyone's mind but, argue Louise Hunt and Sharon Smith Leaman, the web is the best place to communicate your new firm's strategy both within and outside the company
For many law firms the merger craze is having a huge impact on the way they are looking at their use of web technology. And even though web functions are not uppermost in the minds of management as they rush to consolidate their firms, they are quickly learning that web-related issues cannot be ignored. Why? Because the web is where all aspects of the new firm will be on display. The web is the primary medium used to communicate the vision, direction, human inventory, and expanse of the newly-merged firm in depth.Merging firms must realise that the web will be a primary communication vehicle for nearly all audiences interested in the merger. How the merged firms agree to communicate to their audience through this vehicle can set the tone for the initial positioning and branding campaign.A consolidated web plan is vital when merging websites so that the end product will be the best reflection of the new firm. If your firm is thinking about merging or plans are already underway, here are some of the issues you must consider when planning to merge websites.
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