WPP, Credit: wpp.com
The British advertising giant has agreed to sell a 60% stake in its data analytics branch to Bain.
July 15, 2019 at 05:33 AM
1 minute read
Allen & Overy (A&O), Paul Hastings, and Weil Gotshal & Manges are advising as British advertising giant WPP sells a majority stake in its data arm to U.S. private equity firm Bain Capital in a multibillion-dollar deal.
WPP has agreed to sell a 60% stake in its data analytics branch Kantar to Bain in a deal that values Kantar at about $4 billion.
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