The idea for the product, called Saturn, was born after a Gowling associate was seconded to a client and realized how onerous and expensive brand protection can be.
March 04, 2024 at 05:35 PM
4 minute read
Canada Correspondent
Gowling WLG has launched an AI-assisted service called Saturn, which it says will help clients make their brand protection strategies more data-driven and provide a legal strategy bolt-on.
The idea behind Saturn is to improve the services of its global brands team, not just by re-creating existing AI-based platforms that identify online fakes but by adding legal analysis and strategy to those results, said John Coldham, London-based partner and U.K. head of brands and designs at Gowling WLG.
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John Coldham, partner and U.K. head of brands and designs at Gowling WLG, left, and Nelson Godfrey, Gowling WLG’s Canadian trademarks practice group leader, right. Courtesy photos
