UK-based privacy law partnership Schillings announced on Thursday that it was investing in Hush, a US-based AI privacy startup that focuses on allowing users to minimize the amount of their personal data that is available online. The details of the investment were not disclosed.

“The online world we live in, and specifically the Big Tech companies who dominate it, continue to make it more difficult for us to protect our personal data and decide who has access to it: this has enormous implications for privacy, reputation and security,” Allan Dunlavy, Partner and Digital Communications lead at Schillings, said in the press release. “Hush shares our concern about the privacy risks that arise out of the uncontrolled proliferation and exploitation of our private data online and are taking cutting-edge steps to respond to this.”

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