In a world where globalisation and consolidation are increasingly the buzzwords of choice, it takes a brave man to stand up and be different.
Just look at the UK top 50 rankings; a few years ago it was relatively easy to categorise firms and divide them into sub-groups: magic circle, City, national etc. But with even historically UK-focused firms such as Addleshaw Goddard opening overseas, no one wants to be labelled as anything other than international any more. Except, of course, for the ever-increasing number of firms desperate to be seen as global.
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