The internet has birthed a media revolution, blurring the line between technology and entertainment businesses. Alex Aldridge talks to lawyers on both sides striving to win control of the all-important content – and to build a model that makes money

Once, life was simple in the media business. Media companies produced content – though they didn’t call it that – for the masses. Film studios, record companies, publishers and broadcasting groups either owned or had significant control over distribution channels for that content.