The magic circle brand continues to hand a major advantage to the firms in the club despite doubts about whether the five law firms really deserve their celebrated status.According to Legal Week's latest Big Question poll, an overwhelming majority of partners believe the magic circle brand adds value to the firms given the tag. Thirty-one percent believed the magic circle brand added to the firms' value 'very much', while a further 52% said the name added 'a considerable amount'. Only 2% of the poll of 174 respondents believed it added nothing.
March 25, 2009 at 09:48 PM
1 minute read
The original version of this story was published on Legalweek
Partners are convinced that the magic circle tag helps its owners, though doubts remain about whether the brand is really backed up with quality. Emma Sadowski reports
The magic circle brand continues to hand a major advantage to the firms in the club despite doubts about whether the five law firms really deserve their celebrated status.
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