In these new-fangled days in which brand management is everything, it's not unusual to see firms shelling out vast amounts of money to spruce up their websites.Just look at magic circle monolith Slaughter and May's swanky new site, where it seems the firm forked out 7.9% of Chris Saul's car fund just to inform clients how many jelly beans staff at the firm are scoffing.So your correspondent was somewhat surprised this week when clicking onto the homepage of SJ Berwin, to be greeted with a picture of a yawning lawyer.The Diary is not quite sure what the brand consultants thought this would say about the firm. Either they have some very boring clients, the quality of the coffee could do with a revamp, or Jonathan Blake could do with rethinking the content of his motivational speeches.
September 10, 2008 at 08:06 PM
1 minute read
The original version of this story was published on Legalweek
In these new-fangled days in which brand management is everything, it’s not unusual to see firms shelling out vast amounts of money to spruce up their websites.
Just look at magic circle monolith Slaughter and May’s swanky new site, where it seems the firm forked out 7.9% of Chris Saul’s car fund just to inform clients how many jelly beans staff at the firm are scoffing.
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