Allen & Overy’s (A&O’s) slightly fumbling recent attempts to deal with the Facebook phenomenon may have given rivals a good opportunity for a laugh at the City giant’s expense. But the reality is that most of A&O’s rivals are trying themselves to figure out whether online social networking and related techniques like blogging are key communication tools or a dangerous threat and distraction to be contained at all costs.
To the up-and-coming generation of lawyers, these non-traditional methods are part and parcel of everyday life, although law firms have often been slow to get in on the act.
