Confusion broke out around the City this week as it emerged that Korean mobile phone manufacturer LG is changing its name to Lawrence Graham in a dramatic re-branding exercise. The technology giant has changed its name and adopted a new pastel corporate livery as it diversifies into mid-tier property work, some obscure private clienty stuff no-one really understands and supervising the occasional listing on the Alternative to a Real Stock Exchange (ARSE).
May 16, 2007 at 08:37 PM
1 minute read
The original version of this story was published on Legalweek
Confusion broke out around the City this week as it emerged that Korean mobile phone manufacturer LG is changing its name to Lawrence Graham in a dramatic re-branding exercise.
The technology giant has changed its name and adopted a new pastel corporate livery as it diversifies into mid-tier property work, some obscure private clienty stuff no-one really understands and supervising the occasional listing on the Alternative to a Real Stock Exchange (ARSE).
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