The use of internet and electronic communications have become an integral part of the modern law firm – not only to win clients and gain competitive advantage but in recruitment, with firms reaching out to the brightest and best through the use of podcasts and web blogs, and as a tool in cultivating firm brand identity.

As more and more firms get ‘web-wise’ the Law Society has responded in kind by taking the e-route in developing support for members getting to grips with the new set of professional conduct rules for solicitors, which will come into force on 1 July.