Love ‘em or hate ‘em, the over zealous PR has become a fact of life for legal hacks – and you cannot blame them for trying.

So it came as no surprise to The Diary the other day when, having had her first bid to get publicity for a firm charity walk rebuffed, a law firm spin doctor came back with a new angle – an article on the risks of allowing partners to do charity walks, as they could damage themselves and be prevented from fee earning.