Leading law firms have long recognised the importance of high quality training in recruiting and retaining the best lawyers. They are increasingly recognising the key role training plays in establishing and maintaining a brand that distinguishes them from their competitors. The brand must be distinctive and unique, so it follows that training to support the brand must be bespoke and tailored exactly to the ethos of the firm. If the core course design does this, it can be adapted by changing the case study context, to different practice areas.
The business case
