UK lawyers have emerged as unlikely yet highly devout converts to the cause of public relations (PR), according to new research which found 96% of leading partners think a good PR team is important.

In sharp contrast to the traditional image of a press-shy profession, the latest Legal Week/EJ Legal Big Question survey of more than 100 leading lawyers found 66% believe a good PR operation is “important” with 30% terming it as “very important”.