jeff LissImagine two scenarios. Number one: you are a commercial real estate developer. You call in your preferred architects, engineers, construction companies. You outline what you want. And you ask them for a price, to see if the project you have in mind meets your needs and fits within your financial model.

“Oh my goodness,” they reply. “We could not possibly give you a price to which we would view ourselves bound, not now, and not even later, when we have more information about the project. There is no way to predict all of the twists and turns in this project. And our experience does not help. Every building is different. This is an art. It takes time.