Marketing departments face widespread spending squeeze
March 05, 2003 at 07:03 PM
1 minute read
The original version of this story was published on Legalweek
More than one third of leading UK law firms are refusing to plough extra resources into their marketing departments this year as the prolonged transactional slowdown begins to hit firms’ business development expenditure.
The latest Legal Week/EJ Legal Big Question survey, which polled more than 100 of Britain’s leading law firm partners on their firms’ marketing strategies, found 41% of firms will either freeze or decrease their marketing spend over the next 12 months.
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