It’s tempting to craft thought leadership that racks up large numbers of followers and subscribers. But if your content isn’t winning over your target audience’s hearts and minds, it won’t help you build your legal practice or prominence.
May 04, 2023 at 12:47 PM
6 minute read
When you conceive of and draft your thought leadership content, are you aiming for your target audience’s eyeballs or are you aiming for their hearts and minds?
As you attempt to establish yourself as a thought leader, are you aiming for awareness—eyeballs—or affinity and preference—hearts and minds?
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