As you could have guessed by the company I founded and the content I publish, I’m a big believer in content marketing and thought leadership marketing for lawyers and law firms. It is undoubtedly the key way for law firms and their lawyers to build their practices and their prominence, and to fuel their marketing and business development efforts.

But oftentimes, client work or other firm obligations get in the way of lawyers writing or recording the kinds of thought leadership content that help them demonstrate their knowledge and wisdom that reinforces their authority and prominence in their legal practices. When that is the case, lawyers and their firms should consider curating content instead of relying on creating original content to do that authority building and to get out in front of current and prospective clients and referral sources.

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