Following rounds of rejections during negotiations for a merger, in October 2023, Choice Hotels International announced its hostile bid to take over all of the outstanding shares of its competitor Wyndham Hotels & Resorts, Inc. A merger of these two hotel groups would create the largest hotel franchisor in the world.

Choice Hotels franchises approximately 7,500 hotels over 22 brands in 40 countries, concentrated in the economy and midscale segments; Wyndham Hotels franchises over 9,200 properties spanning 24 brands in over 90 countries, with a more diverse portfolio ranging from economy hotels to the more upscale.

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