Your People LLC, a San Francisco-based company that provides payroll and other services online for businesses, has been fined $1.2 million by New York state regulators for improperly selling insurance products.

The Department of Financial Services said that under a consent order signed Tuesday, Your People and its related corporate entity, Zenefits FTW Insurance Services, acknowledged “significant compliance failures” with New York law that restrict the sale of insurance to licenced and regulated entities.

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