At the Law Tribune, we know that lawyers like their smartphones, iPads and other electronic devices. We understand that they use those gadgets to conduct research and catch up on their legal reading in the office and on the road.
In the past, digital offerings by the Law Tribune and our affiliated publications, such asThe American Lawyer magazine and the National Law Journalnewspaper, loaded slowly onto smartphones and tablets. And the display wasn’t all that great.
Now readers can view news stories, special section articles, opinion pieces and case digests on their digital devices with much more ease, thanks to the launch of new mobile versions of our websites. Although a separate app is in the works, for now all you have to do is call up ctlawtribune.com on your phone or tablet and you’ll see our new, cleaner look.
Jeffrey S. Litvack, senior vice president of digital media at ALM, empathizes with readers who had been trying to access the standard websites on their mobile devices. "Computer websites are set up for navigating with a mouse and are viewed on large screens," he said. "Trying to navigate a traditional website on a mobile device is an awful experience — everything from pinching and zooming around on the home page to ads that don’t fit the page properly."
The Law Tribune’s mobile site now loads faster, Litvack said. "The menu bar is also set up to make navigation a snap on a mobile optimized site," he said.
In all, there are now 14 sites at publications owned by ALM, the Law Tribune’s parent company, which now have the new mobile-optimized sites. The move is reaction, in part, to a 2012 American Bar Association Tech Survey showing that nearly nine out of 10 lawyers (89 percent) use smartphones and one in three lawyers (33 percent) use tablets for law-related tasks while they’re away from their offices.
In the last year, the number of visitors to ALM’s websites who are using mobile devices has increased by nearly 60 percent, far outpacing the growth from desktop and laptop users.
"ALM’s focus on developing state-of-the-art sites for accessing news content on mobile devices and tablets is in response to the adoption of mobile as a preferred means by legal professionals for how they wish to keep up to date on developments in the industry," said Litvack. "These new sites put the latest breaking news from ALM’s national and regional publications right in the palms of our readers’ hands as they are on the go. The sites are optimized for tablets and smartphones including iPhones, Samsung Galaxy, Kindle Fire, iPads and BlackBerry devices."
The new mobile-optimized ALM sites are powered by leading-edge mobile interfaces that are easy to use and allow for more content to be displayed on mobile screens. The sites are organized around "the Front Page," which for Law Tribune readers contains the latest breaking legal news from Connecticut. Through a dropdown menu, users can access other content, including recent court decisions, most viewed articles, articles filtered by practice area or topic, and even the latest employment opportunities posted to ALM’s national and regional sites.
"We’ve also integrated social media throughout the mobile sites, giving readers the ability to share their articles via Facebook, LinkedIn, Google Plus or email, directly from their mobile devices," said Litvack. "And if at any time the reader wants access to the full ALM site, there is a simple link at the bottom of each page."•