By Patrick Smith | November 10, 2020
As expected, the pandemic brought an increase in law firms' use of and reliance on digital marketing and social media, and they are getting better at it.
By Patrick Smith | October 29, 2020
The survey, conducted last in 2018, reveals some serious concerns about gender bias, budgets and compensation for those charged with enabling firms to get new clients.
By Dylan Jackson | October 29, 2020
Legal marketers and other law firm professionals were already stressed, and the pandemic, as well as secretive layoffs running through Big Law, made matters worse.
By Patrick Smith | October 27, 2020
Taken for granted most of the time, flaws or perceived slights on firm websites can rub clients, other firms and even internal stakeholders the wrong way. But most of that is fixable.
By Dan Packel | October 5, 2020
COVID-19 imposed forced savings on travel, events and other client development spending. Now firms are wrestling with what their 2021 expenditures should look like.
The American Lawyer | Analysis
By Patrick Smith | October 1, 2020
Some firms have begun to trade in-house expertise for third-party vendors for certain elements, but the base functions of what the departments do doesn't seem to be going anywhere just yet, experts say.
By Frank Ready | September 21, 2020
The first virtual panel of 2020 LMA Tech Midwest Week examined how law firm marketing departments have refined their efforts in the face of COVID-19. With so many firms dropping content online these days, grabbing client attention may require a more personal approach.
By Patrick Smith | September 17, 2020
The latest survey from legal software company Clio shows business steadily increasing across multiple practice areas and geographic regions, but respondents still have grave concerns about this quarter and beyond.
By Erica Silverman | September 8, 2020
Nancy Kostakos has two decades of Big Law experience, and previously helped a firm market itself through a major merger.
By Dylan Jackson | August 24, 2020
Big Law is failing Black lawyers. The stories of those who have left can help explain why.
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