By Patrick Smith | June 11, 2021
Business development and marketing underwent a lot of changes in the last year, and these leaders are marching toward the future at their new firms.
By Patrick Smith | May 26, 2021
"If you are underperforming, people start pointing fingers at marketing," Brendan Nelson of LexisNexis said.
The American Lawyer | Analysis
By Dan Packel | May 25, 2021
These feedback interviews are "the most important thing you can do" in running a law firm and delighting clients, according to Baker Botts chief client officer Catherine Zinn.
By Dylan Jackson | May 25, 2021
The death of George Floyd caused law firm leaders to speak out about racial justice. And they've continued to do so on other issues such as election interference and voting rights.
By Patrick Smith | May 19, 2021
Jones, based in Austin, has nearly two decades of legal marketing experience spread over several firms.
The American Lawyer | Analysis
By Patrick Smith | May 17, 2021
Hope isn't a plan, but even a plan won't get firms where they aspire to be unless they can take hard truths and an outsider's perspective.
By Brenda Sapino Jeffreys | May 5, 2021
The rebranding for Detroit-based Clark Hill features a fresh website, logo and positioning statement.
The American Lawyer | Analysis
By Ben Seal | April 30, 2021
With vaccines rolling out, lawyers will soon get back to traveling for work, but firms and clients will think differently about when to make a trip.
The American Lawyer | Commentary
By Paul Hodkinson | April 29, 2021
Even the biggest law firm brands are relatively unknown to the broader population.
By Victoria Hudgins | April 5, 2021
While legal departments don't believe law firms can match up to legal tech providers, they still say there's room for law firms' software efforts.
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