Here is a recommendation: Based on my 30 years’ experience as an attorney and law firm marketing consultant, if I were to advise you on two most important things your law firm should do to help its marketing efforts and bottom line, I would recommend that it be: first, creating a fantastic work environment for an outstanding workforce and second, teaching, then mandating the provision of outstanding service to clients. Today, we focus on the former and a case study. (More to come in the coming months on the latter).

The happier your lawyers and staff are coming to work; the better service and work product clients will receive. When this happens, clients keep coming back giving you more work because you do the work, get the desired result and the experience of working with you is wonderful. Why do you go back to your favorite restaurant time and time again? I’m sure you love the food but something important about the experience must be fantastic as well. Right?

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