The New Jersey Supreme Court rules that law firms can adopt trade names as long as they don't include misleading, comparative or superlative terms.
March 14, 2013 at 08:24 AM
1 minute read
Law firms no longer have to be known by an alphabet soup of partners’ names, but they can’t call themselves "alpha" firms either.
That’s the nub of Thursday’s long-awaited New Jersey Supreme Court ruling that law firms can adopt trade names as long as they don’t include misleading, comparative or superlative terms.
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