When lawyers discuss practicing law in the wake of this pandemic, many of our words contain the prefix “re.” Whether we weathered the storm or were shipwrecked; whether we lost our jobs or chose to move on; whether we finally struck out on our own or just struck out; whenever we discuss our plans the “re” words keep popping up. Sometimes the “re” just means we will do it again; sometimes it means we will do it anew. It always means we are looking toward the future.

Countless lawyers are rethinking our missions and reconsidering how we do things. We have, en masse, already begun reinventing ourselves, realigning our trajectories, retooling our practices, reassessing our priorities, renewing old relationships, refreshing our websites, reimagining our retirement, or reconstructing a law firm from scratch. In the 21st century, with the tools of mass media and the power of techno-social interaction, it can all be done. And so, that is how most of us will regroup, relaunch and return to orbit. And since the sine qua non of lawyers is clients, a return to orbit means the ability to generate a regular and reliable stream of clients.

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