In the movie Rudy, we get to know a young man with all the ambition in the world to play football for the University of Notre Dame. He is hard-working, determined and has more desire than anybody else on the team. Unfortunately, he has one major drawback: no real athletic ability.
Many lawyers jump onto LinkedIn or Twitter with a similar ambition: to turn their career around by landing a big client through the magic of the Internet. It doesn’t work for many of them. It isn’t because they aren’t good lawyers; they have everything on paper that a successful rainmaker needs except for the ability to develop relationships and business.
