When putting together client pitches, Heidi Levine, the global co-leader of the product liability and mass torts practice at Sidley Austin, says her group puts together “little facebooks” of the team that potentially would work on any matter for a client.

Why include a collection of names and headshots of the Sidley lawyers who might be involved in the assignment? With clients increasingly calling on law firms to put together teams of lawyers that better reflect the gender and racial diversity of their customer bases, the “little facebooks” might just be a competitive advantage for Sidley.

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