By Victoria Hudgins | December 16, 2021
Morrison & Foerster data privacy associate Cecillia "Cece" Xie chats with Legaltech News about a "shocking" mentor request that recently went viral and balancing her TikTok and content creator endeavors with her Big Law practice.
By Melissa "Rogo" Rogozinski, RPC Strategies LLC | December 13, 2021
If you want to want to drive real revenue growth in an environment manipulated by a global pandemic, then you must find new ways to think about, study and prepare to meet the needs of the new legal services buyer.
By Christine Schiffner | December 13, 2021
Plaintiffs firms are applying innovative approaches across social media platforms to appeal to new clients, moving well beyond the days of billboards and bus ads.
The American Lawyer | Research
By Bruce Love | December 10, 2021
Consumers of legal services—even of the most sophisticated type—are looking for easy-to-understand, straightforward communication.
By Brenda Sapino Jeffreys | December 7, 2021
Spencer Law Firm of Houston seeks a refund of $44,000 from ForLawFirmsOnly Marketing, after it says the company promised 80 clients for an MDL, but provided only one incomplete client lead and "excuse after excuse" for delaying the refund.
By Cheryl Miller | December 3, 2021
"It's one of those cutting-edge types of issues, and we think it's one to explore further," said Justin Fields, chair of the Committee on Professional Responsibility and Conduct.
By Victoria Hudgins | December 1, 2021
From leveraging more social media platforms to avoiding a digital graveyard of forgotten posts and digital projects, law firms may be entering a new marketing era.
By Zach Warren | November 30, 2021
Just 7% of firms said their lawyers actively used customer relationship management (CRM) systems and 12% of firms didn't have a CRM system at all, according to a Ackert, Inc. survey that primarily polled small and mid-sized firms.
Daily Business Review | Analysis
By Dan Roe | November 23, 2021
Compensation hikes are wiping out savings on travel and in-office operations, but long-term savings are available to firms that aren't going back to the status quo.
The American Lawyer | Commentary
By Lavinia Calvert | November 23, 2021
"Many of us have had these ideas for five or 10 years," one chief client officer said. "The pandemic forced our executive management teams to finally execute on them."
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