Oh, the horror: Outside counsel glued to a BlackBerry during a meeting with their in-house counterparts. A firm submitting an ill-prepared motion to dismiss to an assistant general counsel — which was paid for using a flat fee arrangement. A lawyer billing a legal department for leaving a voicemail.

“I’ve never gotten a six-minute phone message in my life,” said Sheila Murphy, associate general counsel at MetLife, speaking at a Legal Marketing Association event in Manhattan on Oct. 25. “That type of thing will drive me crazy.”