We live in a digital age that allows us to work with individuals from around the world. Yet, despite technological advances that enable us to share information virtually, there is still a need for law firms to hold live press conferences. Such events are important because they allow you and your firm to gather journalists from an array of media outlets, who can then disseminate your message immediately to a broad audience.
Holding a press conference signals that something is significant, timely and worth listening to right away. It’s also a way to attract additional plaintiffs to strengthen your hand. From the defense point of view, a press conference after a victory signals your success and your client’s vindication.
