The key to long-term brand success is brand recognition. Brand recognition necessarily requires a trademark strategy. The nuances of trademark practice create all sorts of headaches when they are ignored. Here are 10-and-a-half tips for dealing with trademark issues.
1. Narrowly tailor descriptions of goods and services. In trademark applications, greed is not good when it comes to identifying goods and services. Though it is tempting to list a plethora of goods or services, biting off a bigger description than necessary can become problematic when declarations of use are filed or litigation reveals that no actual use of the mark has occurred in a particular category of goods or services. The consequences for such false information, regardless of the existence of any intent, can be loss of an entire registration.
