In recent years millions of users have flocked to social media sites like Linkedin, Twitter and Facebook to share social, personal and professional content. The sheer power of these platforms grows with each passing day, and as a result, so has consumers’ dependence on so-called “crowdsourced” information for decision making.
In response to this trend, business enterprises across the country have started using social media applications, and the underlying social networking principles, to achieve business objectives. Now businesses can engage employees; connect with clients and customers; raise brand recognition and exposure; generate positive product or service publicity; obtain competitive intelligence; and collect and retain institutional knowledge through one medium — social media.
