On the legal marketing and public relations side of social media, the industry is abuzz with trying to determine how to measure the value of engagement. There are a ridiculous number of articles, blogs, conversations and metrics surfacing — all trying to tell us how to measure the return on investment (ROI) as it relates to an attorney’s time spent online networking.
So let’s do the math. Attorney A works in the area of business transactions. She writes a blog called BizLawTrends (a fictitious and available URL at the time I drafted this post). The marketing department helps her market the blog. The blog is cross-linked to the firm website and vice versa.
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