My father once told me that to achieve anything really meaningful in life requires sacrifice. This isn’t quite the same message I’m hearing from the media. Instead, they promise us, “Get rock solid abs by just spending 15 minutes a day!” When I see such claims, an alarm goes off in my head: “Warning! Something isn’t quite right about this.”
At the same time, the reason we see so many of these messages is because, even though we doubt the dubious claims, a part of us really wants to believe they are true. Everybody is looking for his own fountain of youth or magic beans. Many expect the same from social media: some trick, some series of tweets or LinkedIn participation that will guarantee a steady flow of new clients. I have a hard reality to break to you: Real success through social media requires real work.
