But as one who tarries in the field of messaging, I believe the critics are wrong. While there may be an diverse array of grievances floating about the periphery of the movement, the main argument of the Occupy Wall Street protestors is coming through loud and clear: The top 1% percent of earners in this country should stop greedily (and sometimes illegally) profiting at the expense of the remaining 99%.
Whether you believe in this message or not, there can be little doubt as to its resonance. More than a few corporations out there, I’m sure, would give a year’s marketing budget for such brand cohesion.
