I’m often asked to draft corporate policies or suggest best practices for social media interactions between employees and customers. In this column, I’ll explore such policies and practices and suggest that many policies are far more complicated than need be and actually create unintended liabilities that could be easily avoided.
Social media activities by employees create any number of concerns for companies managing their workforce — employees’ discourse with one another, employees interjecting themselves in a company’s marketing communications with consumers, and employees’ online chats and postings unrelated to their jobs — but that may be associated with their employer.
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