Coach, Inc. has declared war on counterfeiters. And the high-end leather goods maker is winning, with some help from outside counsel and alternative fee arrangements.

About a year ago, the company’s general counsel, Todd Kahn, launched a nationwide program to pursue civil litigation against companies and people who make or distribute fake Coach products. Dubbed Operation Turnlock, in reference to the locks on some Coach products, the effort has resulted in nearly 200 trademark infringement suits.

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