Marketers, stand down. In the wake of an increasingly socially networked, behaviorally advertised existence, Maine has quietly enacted a new law to put an end to predatory marketing practices directed toward minors. The new law, set to go into effect in September, broadly restricts using any personal information about minors for marketing products or services. Attorney Harry A. Valetk examines the challenges of the new requirements and their impact on the interconnected, data-driven marketplace.
August 04, 2009 at 12:00 AM
1 minute read
Marketers, stand down. In the wake of an increasingly socially networked, behaviorally advertised existence, Maine has quietly enacted a new law to put an end to predatory marketing practices against minors.
The new law, set to go into effect in September, broadly restricts using any personal information about minors for marketing products or services.
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