Editor’s note: This column is the first in a three-part series. To read Part 2, visit http://bit.ly/3Zggzua. To read Part 3, visit http://bit.ly/3J5kcNF.

Business development. Why should you care? Among the myriad reasons, having your own book of business helps you to:

  • Gain more control of your career
  • Attract and accept more premium-type work
  • Partner with clients you really enjoy
  • Reap greater financial rewards

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