A marketing plan has traditionally included public relations, advertising and networking, but with today’s digital age, if you aren’t using social media, you’re doing yourself a disservice. Taking your firm online is important, but it’s even more important to execute it properly. As potential clients, co-counsel opportunities and referral sources migrate to sites like Facebook, Twitter and LinkedIn, you’ll want to have an established presence, or you’ll be invisible to the online world.
To decide which platforms to use and how to effectively use each one, consider the tips below before logging in.
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