Spend time with the energetic crew at Google, and the word “disrupt” comes up a lot. Google’s businesses tend to do that to the traditional marketplace, and “Googlers” (as they call themselves) make no apologies. In fact, they use the word with pride — sounding like 1960s protesters determined to shake the Establishment.
The company’s lawyers often find themselves in the thick of it-before, during, and after “disruptions.” And you might expect them to sound a little upset, since they have to deal with the sometimes messy consequences. But they, too, seem to relish rattling the barricades.
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