Usually when law firms develop legal technology, either it’s to make a profit or it’s free to further the firm’s branding as a legal expert in the platform’s practice area. But Travers Smith bucked that trend when it announced last week that it was releasing its email management system MatMail as open-source software.

The U.K. firm said it decided to open-source MatMail to encourage more law firms to efficiently manage their high volume of daily emails.