Si Griffiths, via Wikimedia Commons
"The threshold question is, what are people already calling you? The reality is, your marketplace is already calling you this. Let's agree with them. Let's simply reflect the marketplace."
December 14, 2018 at 09:46 AM
1 minute read
The original version of this story was published on Mid Market Report/midmarketreport
Editor’s Note: This story is adapted from ALM’s Mid-Market Report. For more business of law coverage exclusively geared toward midsize firms, sign up for a free trial subscription to ALM’s new weekly newsletter, The Mid-Market Report.
Rebranding at Swift, Currie, McGhee & Hiers might appear to have been a simple proposition—yielding a new logo—but the process, just recently completed, took a year.
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