The COVID-19 pandemic has created unprecedented disruption and challenges for businesses navigating California’s consumer protection laws. California was already an attractive forum for expensive consumer class action lawsuits, where it can be easier to obtain class certification, conduct onerous discovery and obtain lucrative class action settlement approval with higher attorneys’ fee awards compared to other jurisdictions. The ongoing pandemic has created even more costly traps for businesses struggling to pilot these uncharted waters.

This commentary highlights some of California’s most common consumer protection legal issues that businesses should be aware of to reduce potential exposure and litigation during this crisis. Plaintiffs attorneys have wasted no time filing high-profile consumer class action lawsuits in a wide array of industries (e.g., sports and entertainment, retail, hospitality, manufacturing, social media, travel, e-commerce and education), even as these businesses struggle to reopen and resume full operations.

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